The Design Thinking Playbook
Lewrick · Link · Leifer
Mindful digital transformation of teams, products, services, businesses and ecosystems.
Design Thinking for Humanity › Templates › Design Thinking
Design Thinking · book page 135
Narrative Design Canvas
A canvas to design the story that carries a change or a solution.
When to use it
When a solution needs to win hearts, not just minds.
How to start
- Define audience, conflict and transformation.
- Shape the hero, the stakes and the turning point.
- Test the narrative with real people.
The book explains the tool step by step, with examples from the case study The Living Soil Mandate.
More Design Thinking templates
Design Thinking · p. 144Future PersonaA persona set in a future scenario, with its needs, fears and context.Design Thinking · p. 148Systemic Empathy MapAn empathy map that adds the system around the person: community, nature and other stakeholders.Design Thinking · p. 152Wicked Problem FramingA framing tool for complex problems with no single right answer.
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