The Design Thinking Playbook
Lewrick · Link · Leifer
Mindful digital transformation of teams, products, services, businesses and ecosystems.
Design Thinking for Humanity › Templates › Design Thinking
Design Thinking · book page 148
Systemic Empathy Map
An empathy map that adds the system around the person: community, nature and other stakeholders.
When to use it
When the user is only one part of the picture.
How to start
- Map what the person says, thinks, does and feels.
- Add the relationships and systems that shape their behaviour.
- Identify tensions and needs across the system.
The book explains the tool step by step, with examples from the case study The Living Soil Mandate.
More Design Thinking templates
Design Thinking · p. 152Wicked Problem FramingA framing tool for complex problems with no single right answer.Design Thinking · p. 154Value Proposition for Humanity CanvasA value proposition that creates value for people, planet and society at once.Design Thinking · p. 160Future Storytelling & Narrative PrototypingStories and narrative prototypes that make a future solution understandable.
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